Handbook of Demographics for Marketing and Advertising : New Trends in the American Marketplace Hardback
by William Lazer
Hardback
Description
A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers.
It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.
Information
-
Item not Available
- Format:Hardback
- Pages:211 pages
- Publisher:Lexington Books
- Publication Date:03/06/1998
- Category:
- ISBN:9780029181751
Other Formats
- Book from £36.85
Information
-
Item not Available
- Format:Hardback
- Pages:211 pages
- Publisher:Lexington Books
- Publication Date:03/06/1998
- Category:
- ISBN:9780029181751