Social Communication in Advertising : Consumption in the Mediated Marketplace PDF
by William Leiss, Stephen (Simon Fraser University,CANADA) Kline, Sut (University of Massachusetts Amherst, USA) Jhally, Jackie Botterill, Kyle Asquith
Description
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media.
With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
Information
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Download - Immediately Available
- Format:PDF
- Pages:442 pages, 7 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:14/06/2018
- Category:
- ISBN:9781351602914
Other Formats
- Paperback / softback from £47.85
- EPUB from £44.99
- Hardback from £135.00
Information
-
Download - Immediately Available
- Format:PDF
- Pages:442 pages, 7 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:14/06/2018
- Category:
- ISBN:9781351602914