EBOOK: Basic Marketing PDF
by William Perreault, Joseph Cannon, E. Jerome McCarthy
Part of the UK Higher Education Business Marketing series
Description
Built on a strong foundation, Basic Marketing 18e with ConnectPlus and LearnSmart provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The Perreault franchise was the pioneer of the four Ps in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make marketing decisions in deciding what customers to focus on and how best to meet their needs. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, recent best practices, and to tightly integrate the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:McGraw-Hill Education
- Publication Date:16/04/2013
- Category:
- ISBN:9780077173555
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:McGraw-Hill Education
- Publication Date:16/04/2013
- Category:
- ISBN:9780077173555
