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Proverbs Are Never Out of Season : Popular Wisdom in the Modern Age, Paperback / softback Book

Proverbs Are Never Out of Season : Popular Wisdom in the Modern Age Paperback / softback

Part of the International Folkloristics series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world.

From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes – the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips.

The book is richly illustrated and contains name, subject, and proverb indexes.

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£32.95

£28.95

Available to Order - This title is available to order, with delivery expected within 2 weeks
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