Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Corporate Strategy, Public Policy and New Technologies : Philips and the European Consumer Electronics Industry, Hardback Book

Corporate Strategy, Public Policy and New Technologies : Philips and the European Consumer Electronics Industry Hardback

Edited by Howard Thomas

Part of the Technology, Innovation, Entrepreneurship and Competitive Strategy series

Hardback

Out of stock

Description

Based on in-depth study of the electronics giant Philips, "Corporate Strategy, Public Policy and New Technologies" examines the key factors which have determined the success or failure of new technologies and the global competitiveness of firms within a major European consumer industry.

Drawing on the insights gained from intensive empirical research into the company's growth, structure and competitive strategy, the book traces the reciprocal influences of Philips and of European Community policymaking on each other and on the development of the industry since the 1970s.

The core of the book focuses on detailed case studies of three major technological initiatives, and analyses the reasons for their success or failure: the European VCR (Video Cassette Recorder) industry and Philips' VCR 2000 format; Philips and the development of the European HDTV (High Definition Television) system; and Philips' CD-i (Compact Disc-interactive) project.

All three studies raise important issues of competition, collaboration, technology and the role of public policy, with a firm theoretical grounding in the most relevant and up-to-date academic research.

In addition to providing an instructive analysis of the performance of an industry at the levels of the firm, the state and the European Community, the book emphasises that the strategies and policies discussed were adopted largely in response to the global challenge from the USA and, above all, Japan.

Information

£74.99

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information