Supporting your high street Find out how »
Basket Image


Into Africa : A Guide to Sub-Saharan Culture and Diversity, Paperback / softback Book

Into Africa : A Guide to Sub-Saharan Culture and Diversity Paperback / softback


Across the globe, Africa is seen as the final frontier for economic development and has experienced renewed attention from both Western and Eastern nations, particularly in the last decade.

The U.S., India, China and parts of Europe have all increased foreign direct investment in Africa, and yet the complexity and diversity of this vast continent pose risks and challenges for those investments.

For more than a decade, Into Africa has provided valuable advice to those who are interested in traveling to, living in or working in sub-Saharan Africa-businesspeople, human rights and development workers, diplomats, academics and trainers-and anyone else who seeks a better understanding of the cultural characteristics of this dynamic part of the world.

With depth and sensitivity, Into Africa examines the effects of community, ethnicity and language on doing business and establishing professional and personal relationships in African countries.

The book explores regional differences, offers detailed guidelines for conducting training programs in Africa and examines issues that reflect the complex relationships involved.

This new and expanded edition of Into Africa brings a fresh view on sub-Saharan Africa, showing how the nations of Africa have adapted to Western ways while retaining their cultural traditions and diversity.

Authors Yale Richmond and Phyllis Gestrin explore contemporary Africa in great depth, discussing increased trade with the U.S. and Europe, the role of politics and business, changes in mass communication and the continuing threat of HIV/AIDS.

A thorough, lively and carefully researched book, Into Africa is the perfect companion for anyone wishing to gain a more rounded perception of Africa and its diverse cultures.


  • Format: Paperback / softback
  • Pages: 240 pages
  • Publisher: John Murray Press
  • Publication Date:
  • Category: Travel & holiday
  • ISBN: 9781931930918

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops