Globalization and the Chinese Retailing Revolution : Competing in the World's Largest Emerging Market Hardback
by Yong (Beijing Normal University, China) Zhen
Part of the Chandos Asian Studies Series series
Hardback
Description
Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates.
This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China.
The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.
Information
-
Item not Available
- Format:Hardback
- Pages:300 pages
- Publisher:Woodhead Publishing Ltd
- Publication Date:28/02/2007
- Category:
- ISBN:9781843342793
Information
-
Item not Available
- Format:Hardback
- Pages:300 pages
- Publisher:Woodhead Publishing Ltd
- Publication Date:28/02/2007
- Category:
- ISBN:9781843342793
