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Data Mining for Design and Marketing, PDF eBook

Data Mining for Design and Marketing PDF

Edited by Yukio (University of Tokyo, School of Engineering, Japan) Ohsawa, Katsutoshi (Kansai University, Osaka, Japan) Yada

Part of the Chapman & Hall/CRC Data Mining and Knowledge Discovery Series series

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Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems.The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in de

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