The Jobs to Be Done Playbook : Align Your Markets, Organization, and Strategy Around Customer Needs Paperback / softback
by Jim Kalbach
Paperback / softback
Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Rosenfeld Media
- Publication Date:07/04/2020
- Category:
- ISBN:9781933820682
Information
-
Out of stock
- Format:Paperback / softback
- Pages:320 pages
- Publisher:Rosenfeld Media
- Publication Date:07/04/2020
- Category:
- ISBN:9781933820682