Wally Olins. On B(R)and. EPUB
by Wally Olins
EPUB
Description
Branding has now moved far beyond its commercial origins, and consumer response has entered uncharted territory. Wally Olins describes the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer is vital for commercial success.
This is an essential book for everyone in advertising, marketing and business who needs to know why the most successful brands in the world triumph by making insiders believe in them and consumers buy into them.
Information
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Download - Immediately Available
- Format:EPUB
- Publisher:Thames and Hudson Ltd
- Publication Date:02/01/2012
- Category:
- ISBN:9780500770849
Information
-
Download - Immediately Available
- Format:EPUB
- Publisher:Thames and Hudson Ltd
- Publication Date:02/01/2012
- Category:
- ISBN:9780500770849