Brand Management : Co-creating Meaningful Brands
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Keith A. Quesenberry
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PR Smith
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Joep P. Cornelissen
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Gry Espedal
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Gokhan Yildirim
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Martin Charter
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Eric Arnould
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Gabriella Lojacono
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Jeremy Harris Lipschultz
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Bridget Tombleson
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Boyka (University of Leicester) Simeonova
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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Dark Sides of the Startup Nation : Winners and Losers of Technological Innovation and Entrepreneurship in Israel
Sibylle Heilbrunn
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Valerie (Paris School of Business, France) Merindol
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Donnalyn (University of Oregon, USA) Pompper
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Organizational Change, Innovation and Business Development : The Impact of Non-Technological Innovations
Magdalena Popowska
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Towards a New Understanding of Masculine Habitus and Women and Leadership in Public Relations
Martina (Leeds Beckett University, UK.) Topic
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