The Global Environment of Business : New Paradigms for International Management Multiple-component retail product
by David W. Conklin
Multiple-component retail product
Description
This text provides upper-level undergraduate students with an international managerial perspective that concisely integrates both market (i.e., industry structure) and nonmarket (i.e., political forces) analysis.
Conklin teaches students how to understand the impact of environmental forces on the firm′s profitability, how to prioritize both risks and opportunities, how to analyze the relationships among them, and how to recommend firm responses to them to maximize MNE profitability.
Information
-
Out of stock
- Format:Multiple-component retail product
- Pages:320 pages
- Publisher:SAGE Publications Inc
- Publication Date:16/01/2013
- Category:
- ISBN:9781452290010
Other Formats
- Paperback / softback from £143.00
Information
-
Out of stock
- Format:Multiple-component retail product
- Pages:320 pages
- Publisher:SAGE Publications Inc
- Publication Date:16/01/2013
- Category:
- ISBN:9781452290010