HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Principles of Marketing: An Asian Perspective
Philip Kotler
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Oekologieorientierte Profilierung im vertikalen Marketing : dargestellt am Beispiel der Elektrobranche
Ceyp Michael Ceyp
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Vertikale Vertriebskooperationen in der Bekleidungswirtschaft : Eine Analyse innovativer Distributionskonzepte US-amerikanischer und deutscher Bekleidungshersteller
Dworak Susanne Dworak
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Management von Messebeteiligungen : Identifikation und Erklaerung messespezifischer Grundhaltungen auf der Basis einer empirischen Untersuchung
Ueding Ralf Ueding
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Implementierung von Ruecknahme- und Recyclingsystemen bei Gebrauchsguetern
Giesen-Netzer Irene Giesen-Netzer
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