Marketing Management Paperback
by Philip Kotler, Kevin Lane Keller, Ang Swee Hoon, Siew-Meng Leong, Chin Tiong Tan
Paperback
Description
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today's fast-changing marketing environment.
Marketing Management is typically taught through case studies, and is application-oriented.
It is therefore important to showcase companies and brands that have been successful in their marketing strategies.
An effort has been made to ensure that familiar Asian and international brands/companies are featured.
This enables students relate to the analyses of these case studies and vignettes.
Information
-
Item not Available
- Format:Paperback
- Pages:896 pages, col. Illustrations
- Publisher:Pearson Education Centre
- Publication Date:28/09/2008
- Category:
- ISBN:9789810679934
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Information
-
Item not Available
- Format:Paperback
- Pages:896 pages, col. Illustrations
- Publisher:Pearson Education Centre
- Publication Date:28/09/2008
- Category:
- ISBN:9789810679934