The Last Mile : Creating Social and Economic Value from Behavioral Insights
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David Soberman
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Oekologieorientierte Profilierung im vertikalen Marketing : dargestellt am Beispiel der Elektrobranche
Ceyp Michael Ceyp
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Dworak Susanne Dworak
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Ueding Ralf Ueding
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Giesen-Netzer Irene Giesen-Netzer
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Buker Bernd Buker
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Erfolgsfaktoren der Werbung im Produktlebenszyklus : Ein Beitrag zur Werbewirkungsforschung
Schurmann Uwe Schurmann
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Add to BasketQualitaetsmanagement in Dienstleistungscentern : Konzeption und typenspezifische Ausgestaltung unter besonderer Beruecksichtigung von Verkehrsflughaefen
Birkelbach Ralf Birkelbach
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Add to BasketComputergestuetzte Warenkorbanalyse : Dargestellt auf der Grundlage von Scanningdaten des Lebensmitteleinzelhandels unter besonderer Beruecksichtigung einer selbsterstellten Analysesoftware
Fischer Thomas Fischer
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Add to BasketTelefonieren zum Nulltarif und unlauterer Wettbewerb : Die 0130-Rufnummer als Marketinginstrument aus wettbewerbsrechtlicher Sicht
Lohaus Ulrich Lohaus
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Add to BasketMarketingstrategien in High-Tech-Maerkten : Typologisierung, Ausgestaltungsformen und Einflufaktoren auf der Grundlage strategischer Gruppen
Muller Nikolaus Muller
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Add to BasketDie Grohandelsgestuetzte Handwerkerkooperation (GHK) : Grundlagen der inhaltlichen und organisatorischen Gestaltung am Beispiel von Holzfachgrohaendlern
Grote Christoph Grote
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Add to Basket«Value-Added Services» als Profilierungsinstrument im Wettbewerb : Analyse, Generierung und Bewertung
Laakmann Kai Laakmann
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Add to BasketBetriebstypenprofilierung in vertraglichen Vertriebssystemen : Eine Analyse von Einflufaktoren und Erfolgswirkungen auf der Grundlage eines Vertragshaendlersystems im Automobilhandel
Wollenstein Stefan Wollenstein
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