Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Cases and Select Readings in Health Care Marketing
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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Professional Practice in Health Care Marketing : Proceedings of the American College of Healthcare Marketing
William Winston
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Fundamentals of Strategic Planning for Healthcare Organizations
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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The Aftermath of Reengineering : Downsizing and Corporate Performance
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing Mental Health Services to Managed Care
William Winston
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Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages
William Winston
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New Product Screening : A Step-wise Approach
William Winston
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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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Marketing Planning in a Total Quality Environment
William Winston
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Managing Sales Professionals : The Reality of Profitability
William Winston
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Marketing Health Care Into the Twenty-First Century : The Changing Dynamic
William Winston
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