Belstaff : Our First 100 Years
Charlie Porter
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Consumer Behavior, Global Edition
Michael Solomon
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Retail
Charis Mather
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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MKTG
Joe (Louisiana State University) Hair
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Business-to-Business Marketing
Ross Brennan
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Social Media Marketing
Tracy L. Tuten
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Food Sustainability and the Media : Linking Awareness, Knowledge and Action
Marta (Senior Research Associate, Euro-Mediterranean Centre Antonelli
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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