Belstaff : Our First 100 Years
Charlie Porter
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Retail
Charis Mather
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Business-to-Business Marketing
Ross Brennan
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Social Media Marketing
Tracy L. Tuten
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Marketing for Tourism, Hospitality & Events : A Global & Digital Approach
Simon Hudson
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Thomas T. (Deloitte Consulting, USA) Nagle
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E-commerce 2023–2024: business. technology. society., Global Edition
Kenneth Laudon
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Contemporary Marketing and Consumer Behaviour in Sustainable Tourism
Maria (University of Salerno, Italty) Palazzo
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