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Marketing to Older Consumers : A Handbook of Information for Strategy Development - Book

Marketing to Older Consumers : A Handbook of Information for Strategy Development

George Moschis

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£74.00

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Gerontographics : Life-Stage Segmentation for Marketing Strategy Development - Book

Gerontographics : Life-Stage Segmentation for Marketing Strategy Development

George Moschis

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£74.00

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The Maturing Marketplace : Buying Habits of Baby Boomers and Their Parents - Book

The Maturing Marketplace : Buying Habits of Baby Boomers and Their Parents

Euehun Lee

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Format: Book (Hardback)

£74.00

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