Hooked : How to Build Habit-Forming Products
Nir Eyal
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Format: Book (Hardback)
This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Format: Book (Hardback)
Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
Out of stock
Format: Book (Hardback)
Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Format: Book (Hardback)
Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
Out of stock
Format: Book (Hardback)
Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Format: Book (Hardback)
Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
Out of stock
Format: Book (Hardback)
Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Format: Book (Hardback)
Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Format: Book (Hardback)
Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Format: Book (Hardback)
Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Format: Book (Hardback)
Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Format: Book (Hardback)
Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
Out of stock
Format: Book (Hardback)
Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
Out of stock
Format: Book (Hardback)
Sustainable Consumption Experience and Business Models in the Modern World
Maria Amelia Machado Carvalho
Out of stock
Format: Book (Hardback)