Hooked : How to Build Habit-Forming Products
Nir Eyal
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Decoded : The Science Behind Why We Buy
Phil Barden
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Marketing Metrics : The Manager's Guide to Measuring Marketing Performance
Paul W. Farris
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Decoded : The Science Behind Why We Buy
Phil Barden
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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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Infinite Possibility : Creating Customer Value on the Digital Frontier
B. Joseph Pine
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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A Year Without "Made in China" : One Family's True Life Adventure in the Global Economy
Sara Bongiorni
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Why People Buy : Motivation Research and Its Successful Application
Louis Cheskin
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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Data Driven Marketing For Dummies
David Semmelroth
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Responsible Citizens and Sustainable Consumer Behavior : New Interpretive Frameworks
Pietro Lanzini
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