Hooked : How to Build Habit-Forming Products
Nir Eyal
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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The Essentials of Contemporary Marketing
Mo Willan
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Leigh McAlister
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Fader Peter S
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Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules
Hermann Simon
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A Comprehensive Classified Marketing Bibliography Part I
David A Revzan
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Evaluating The Marketing Opportunities For Shea Nut And Shea Nut Processed Products In Uganda
R S B
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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The Pyramid Puzzle : Igniting Transformation with the Power of Trust: Igniting Transformation with the Power of Trust
Zain Raj
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101 Habits of an Effective Complainer
Helen Dewdney
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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