Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Essentials of Contemporary Marketing
Mo Willan
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules
Hermann Simon
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A Comprehensive Classified Marketing Bibliography Part I
David A Revzan
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Fader Peter S
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Leigh McAlister
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Evaluating The Marketing Opportunities For Shea Nut And Shea Nut Processed Products In Uganda
R S B
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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Just Ask a Woman : Cracking the Code of What Women Want and How They Buy
Mary Lou Quinlan
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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Reset : Business and Society in the New Social Landscape
James Rubin
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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Videography : Introduction to Interpretive Videoanalysis of Social Situations
Hubert Knoblauch
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Customer's New Voice : Extreme Relevancy and Experience through Volunteered Customer Information
John S. McKean
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Actionable Gamification : Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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