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Transformative Marketing : Combining New Age Technologies and Human Insights
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Better Brand Health : Measures and Metrics for a How Brands Grow World
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
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The Trend Forecaster's Handbook : Second Edition
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Cathrine Jansson-Boyd
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