Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Hooked : How to Build Habit-Forming Products
Nir Eyal
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Transformative Marketing : Combining New Age Technologies and Human Insights
V. Kumar
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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Premium by Design : How to Understand, Design and Market High End Products
Marco Bevolo
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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A Dictionary of Marketing
Charles Doyle
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
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