How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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The Essentials of Contemporary Marketing
Mo Willan
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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