Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Format: Book (Hardback)
Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Format: Book (Hardback)
Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Format: Book (Hardback)
Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Sustainable Consumption Experience and Business Models in the Modern World
Maria Amelia Machado Carvalho
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Format: Book (Hardback)
Doctor, What's Wrong? : Making the NHS Human Again
Sophie Petit-Zeman
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Multimodality and Social Interaction in Online and Offline Shopping
Gitte Rasmussen
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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Format: Book (Hardback)
