Customer Analytics For Dummies
Jeff Sauro
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Consumer Behaviour in Sport and Events
Daniel Funk
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Marketing Research : A Managerial Approach
Al Marshall
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Sensory Marketing : An Introduction
Bertil Hulten
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Social Media Marketing 2020 : How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money
Chandler Wright
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Consumer Behaviour and Analytics
Andrew Smith
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Knock Knock : Confessions of a Kiwi Interviewer
Trish Palmer
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Suds to Success : Crafting and Scaling Your Artisanal Soap Empire from Home to Market
Oscar Moses
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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100
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Jack Pemberton
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Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data
Fader Peter S
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Leigh McAlister
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MEDIAC, an On-line Media Selection System
John D C Little
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Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules
Hermann Simon
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A Comprehensive Classified Marketing Bibliography Part I
David A Revzan
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Evaluating The Marketing Opportunities For Shea Nut And Shea Nut Processed Products In Uganda
R S B
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