Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Applied Marketing Analytics Using R
Gokhan Yildirim
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Consumer Behaviour in Sport and Events
Daniel Funk
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Marketing Research : A Managerial Approach
Al Marshall
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Sensory Marketing : An Introduction
Bertil Hulten
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