Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Marketing mit Sprachassistenten : So setzen Sie Alexa & Co strategisch erfolgreich ein
Thomas Horner
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Strategieentwicklung mit Design Thinking : Mit Innovation zu Wettbewerbsvorteilen
Claude Diderich
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Total Revenue Management : Fallstudien, bewahrte Praktiken und Einblicke in die Branche
Marc Helmold
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Interviewing Users : How to Uncover Compelling Insights
Steve Portigal
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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Understanding Children as Consumers
David W Marshall
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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Assembling Consumption : Researching actors, networks and markets
Robin (University of Melbourne, Australia) Canniford
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Consumer Behaviour : Perspectives, Findings and Explanations
John O'Shaughnessy
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Introducing Marketing Research
Paul Baines
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert (University of Lodz, Poland) Kozielski
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Cult of Analytics : Data analytics for marketing
Steve (Quru Oy, Finland) Jackson
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Alternative Market Research Methods : Market Sensing
Alison Lawson
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Studying Audiences : The Shock of the Real
Virginia Nightingale
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan (Value Innoruption Advisors, USA) Liozu
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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