Marketing Research : A Managerial Approach
Al Marshall
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Priceless : The Hidden Psychology of Value
William Poundstone
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Summary: The Popcorn Report
BusinessNews Publishing
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Summary: Simply Better
BusinessNews Publishing
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Summary: The Art of Pricing
BusinessNews Publishing
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Summary: The Best Service Is No Service
BusinessNews Publishing
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
J. Black
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Marketing: A Very Short Introduction
Kenneth Le Meunier-FitzHugh
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray Poynter
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Managing the Building Design Process
Kaye Sung Chon
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Consumer Behaviour in Sport and Events
Daniel Funk
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing Research, Global Edition
Alvin C. Burns
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Consumer Behaviour and Analytics
Andrew Smith
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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