Applied Marketing Analytics Using R
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Els Dragt
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Alistair Croll
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Martin Raymond
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Add to BasketSensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Darren Bridger
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Neil Bendle
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Cathrine Jansson-Boyd
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Kate Bolton
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John Dawes
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Sam Ladner
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Dr Christine Bailey
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Add to BasketPsychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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