Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Add to BasketOpen Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Add to BasketAsking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Add to BasketMarket Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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This is Marketing : You Can't Be Seen Until You Learn To See
Seth Godin
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Add to BasketPsychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Add to BasketData Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Consumer Behaviour in Sport and Events
Daniel Funk
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Add to BasketMarketing Research : A Managerial Approach
Al Marshall
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Add to BasketValue First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Add to BasketSensory Marketing : An Introduction
Bertil Hulten
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Add to BasketGenes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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