B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Online Marketing : Discover the Secrets to Digital Marketing and Social Media Marketing - Turn your Business or Personal Brand into a Money Making Machine
Michael Branding
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Marketing Management : An Asian Perspective
Ang Swee Hoon
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources
Neil G. Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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Add to BasketHBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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