An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively Hardback
by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj
Part of the Springer Business Cases series
Hardback
Description
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023).
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom. 'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
By following this carefully designed manual, teachers can assist their students in gaining a deeper understanding of the case studies that illustrate various aspects of the concept, its fundamental elements, and its implementation.
Information
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Out of stock
- Format:Hardback
- Pages:181 pages, 35 Illustrations, color; 1 Illustrations, black and white; XX, 181 p. 36 illus., 35 illus
- Publisher:Springer International Publishing AG
- Publication Date:08/02/2024
- Category:
- ISBN:9783031490040
Information
-
Out of stock
- Format:Hardback
- Pages:181 pages, 35 Illustrations, color; 1 Illustrations, black and white; XX, 181 p. 36 illus., 35 illus
- Publisher:Springer International Publishing AG
- Publication Date:08/02/2024
- Category:
- ISBN:9783031490040
