The Fundamentals of Creative Advertising
Ken Burtenshaw
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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The Business of Aspiration : How Social, Cultural, and Environmental Capital Changes Brands
Ana Andjelic
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
Andy Maslen
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Paid Attention : Innovative Advertising for a Digital World
Faris Yakob
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design
Robin Landa
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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Tangled Goods : The Practical Life of Pro Bono Advertising
Iddo Tavory
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From Marginal to Mainstream : Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Helen Edwards
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A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money
Shailin (CEO and Founder) Dhar
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Profit over Privacy : How Surveillance Advertising Conquered the Internet
Matthew Crain
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Celebrity Fashion Marketing : Developing a Human Fashion Brand
Fykaa Caan
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Extending Play : The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century
Alyxandra (Assistant Professor in Journalism and Creative Media Vesey
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Mastering the Maze : Navigate to Success with Google Ads
Dina Walker
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Unforgettable : New Rules for Business Storytelling
Elaine Brammer
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Accounts, Excuses, and Apologies, Third Edition : Image Repair Theory Extended
William L. Benoit
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Holy Hype : A Guide to Religious Fervor in the Advertising of Goods and the Good News
Susan H. Sarapin
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How Emotional Marketing Can Save the World
Nick Thomas
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$100M Leads : Comment amener des inconnus ? vouloir acheter ce que tu vends
Alex Hormozi
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