Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
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Chris (University of Cincinnati) Allen
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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Barbara Findlay Schenck
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Marketing Research + CD : An Integrated Approach
Alan Wilson
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Essentials of Marketing with MyMarketingLab
Frances Brassington
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Gilbert (University of Wisconsin) Churchill
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Thomas O'Guinn
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Barry (Morris Lewis Professor of Marketing/Ole Miss Business Sc Babin
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Carl (University of Texas, Arlington) McDaniel
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Carl (University of Texas, Arlington) McDaniel
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Brands and Brand Management
Richard (School of Management, University of Bath) Elliott
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