Birth of a Salesman : The Transformation of Selling in America
Walter A. Friedman
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Brand Management : Mastering Research, Theory and Practice
Tilde (Copenhagen Business School, Denmark) Heding
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen (University of Virginia, USA) Mick
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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How to Win Campaigns : Communications for Change
Chris Rose
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
Perry Marshall
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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The Pricing and Revenue Management of Services : A Strategic Approach
Irene C.L. Ng
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Rain Making : Attract New Clients No Matter What Your Field
Ford Harding
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Marketing Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
Shelby D. Hunt
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Enterprising Initiatives in the Experience Economy : Transforming Social Worlds
Britta Timm Knudsen
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Bundle: Digital Marketing 2e + The Digital Marketing Planner
Annmarie Hanlon
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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From Brand Vision to Brand Evaluation
Leslie de Chernatony
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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The Circular Economy : A User's Guide
Walter R Stahel
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