Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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The Economics of Industrial Innovation
Chris Freeman
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Investor Relations : Principles and International Best Practices in Financial Communications
Anne Guimard
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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PR Power: Inside Secrets From the World of Spin
Amanda Barry
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Creating Value with Big Data Analytics : Making Smarter Marketing Decisions
Edwin Kooge
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Sustainable Marketing : How to Drive Profits with Purpose
Michelle Carvill
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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Corporate and Organizational Identities : Integrating Strategy, Marketing, Communication and Organizational Perspective
Bertrand Moingeon
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Machiavelli, Marketing and Management
Phil Harris
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
R. Govers
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Building Brand Authenticity : 7 Habits of Iconic Brands
M. Beverland
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Wine Brands : Success Strategies for New Markets, New Consumers and New Trends
E. Resnick
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Think Simple : How Smart Leaders Defeat Complexity
Ken Segall
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Fighting Fraud and Corruption in the Humanitarian and Global Development Sector
Oliver (Deloitte, Australia) May
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Scenario Based Strategy : Navigate the Future
Paul de Ruijter
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