How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Impulse : Why We Do What We Do Without Knowing Why We Do It
Dr David Lewis
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PR Power: Inside Secrets From the World of Spin
Amanda Barry
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The Four Stages of Highly Effective Crisis Management : How to Manage the Media in the Digital Age
Jane (Jane Jordan & Associates, Green Valley, California, USA) Jordan
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Basics Advertising 01: Copywriting
Mr Rob Bowdery
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Facets of Corporate Identity, Communication and Reputation
Tc Melewar
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Productive Reflection at Work : Learning for Changing Organizations
David (Deakin University, Australia) Boud
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Brands : Meaning and Value in Media Culture
Adam Arvidsson
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Technology, Management and Society
Peter Drucker
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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The Culturally Customized Web Site
Nitish Singh
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CIM Revision Cards Marketing Planning
Karen Beamish
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CIM Coursebook: Project Management in Marketing
Elwyn Cox
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Consumer-Brand Relationships : Theory and Practice
Susan Fournier
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Olympic Marketing
Alain (Universite de Poitiers, France) Ferrand
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Branding in Governance and Public Management
Jasper (Erasmus University Rotterdam, The Netherlands) Eshuis
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