Belstaff : Our First 100 Years
Charlie Porter
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Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Good Design Is for Everyone : The First 10 Years of PepsiCo Design + Innovation
PepsiCo
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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HR 4.0 Practices in the Post-COVID-19 Scenario
Gurinder Singh
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The Vulnerable Consumer : Beyond the Poor and the Elderly
Naresh K. (Georgia Institute of Technology, USA) Malhotra
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Battlefield Tourism
Onur (Mugla Sitki Kocman University, Turkiye) Akbulut
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Communication in Uncertain Times : How Organizations Deal with Issues, Risks and Crises
Sabine (University of Vienna, Austria) Einwiller
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Marketing Management : European Edition
Philip Kotler
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Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python
Thomas Miller
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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The Price Advantage
Walter L. Baker
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Format: Book (Mixed media product)
The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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Book (Mixed media product)
Add to BasketHandbook of Public Affairs
Phil Harris
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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Customer Relationship Management : Concept, Strategy, and Tools
V. Kumar
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The Future of Private Equity : Beyond the Mega Buyout
Mark Bishop
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Epica Book 28: Creative Communications
Epica Awards
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Social Media Marketing in Tourism and Hospitality
Roberta Minazzi
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