Social Media Management : Technologies and Strategies for Creating Business Value
Amy Van Looy
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Global Marketing Strategy : An Executive Digest
Bodo B. Schlegelmilch
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Key Account Management : Tools and Techniques for Achieving Profitable Key Supplier Status
Peter Cheverton
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Managing Customer Experience and Relationships : A Strategic Framework
Don (President and Founder of Marketing 1:1, Inc.) Peppers
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Explorations in Consumer Culture Theory
John F. Sherry
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The SAGE Handbook of Consumer Culture
Olga (Royal Holloway, University of London, UK) Kravets
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Understanding Digital Marketing : A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Damian Ryan
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What Sponsors Want: An Inspirational Guide For Event Marketers
Mark (The T1 Agency, Canada) Harrison
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Corporations and Sustainability : The South Asian Perspective
Jose P D
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Sports Marketing
Michael J. Fetchko
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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Theatre in the Chocolate Factory : Performance at Cadbury's Bournville, 1900-1935
Catherine (University of Bristol) Hindson
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Brand Love : Building Strong Consumer-Brand Connections
Lydia (President) Michael
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The Routledge Companion to Mental Health at Work
Arla (St Mary's University, Canada) Day
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The Routledge Handbook of Catalysts for a Sustainable Circular Economy
Hanna Lehtimaki
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Systems Engineering : Influencing Our Planet and Reengineering Our Actions
Adedeji B. (Professor, Dean Graduate School of Engineering and Badiru
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Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
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