Psychological Foundations of Marketing : The Keys to Consumer Behavior
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C Todd Lombardo
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Martin (Porsche, Germany) Einhorn
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Al Marshall
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Joseph Hair
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Sensory Marketing : An Introduction
Bertil Hulten
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Andrew Smith
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V. (University of Houston) Kumar
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
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Julian Adams
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David (Newcastle Business School, UK) Brown
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Karin M. (University of Boras, Sweden) Ekstrom
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Chandler Wright
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Jagdish N. (Emory University, USA) Sheth
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A. Karim Feroz
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