Project Stakeholder Management
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
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Advertising & IMC: Principles and Practice, Global Edition
Sandra Moriarty
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Copywriting Third Edition : Successful writing for design, advertising and marketing
Gyles Lingwood
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The Anatomy of Humbug : How to Think Differently About Advertising
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