Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Motivating SMEs to Cooperate and Internationalize : A Dynamic Perspective
George Tesar
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Video Game Marketing : A student textbook
Peter Zackariasson
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Google Adwords For Beginners : Learn How to Advertise, Market Products and Services Effectively Using Google Adwords Ads
Dale Blake
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Solvency II : Stakeholder Communications and Change
Gabrielle O'Donovan
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Communicating Clearly about Science and Medicine : Making Data Presentations as Simple as Possible ... But No Simpler
John Clare
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The Sale Begins When the Customer Says "No"
Elmer G. Leterman
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Why Don't You Want What I Want? : How to Win Support for Your Ideas without Hard Sell, Manipulation, or Power Plays
Rick Maurer
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The Unpublished David Ogilvy
Ogilvy David Ogilvy
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The Best Story Wins : How to Leverage Hollywood Storytelling in Business & Beyond
Matthew Luhn
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The Daily You : How the New Advertising Industry Is Defining Your Identity and Your Worth
Turow Joseph Turow
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Brandsplaining : Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham
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How Brands Grow : Part 2 Revised eBook
Jenni Romaniuk
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Advertising : What Everyone Needs to Know?
Mara Einstein
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Marketing: A Very Short Introduction
Kenneth Le Meunier-FitzHugh
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Sports Marketing : A Strategic Perspective
Matthew D. Shank
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Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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Wally Olins. Brand New. : The Shape of Brands to Come
Wally Olins
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Hegarty on Advertising : Turning Intelligence into Magic
John Hegarty
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