Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance
Michelle Vazzana
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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement
Tom Chavez
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The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business
Sriram Dasu
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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
Erik Peterson
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The Essentials of Contemporary Marketing
Mo Willan
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Advanced Brand Management -- 3rd Edition : Building and implementing a powerful brand strategy
Paul Temporal
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Behavioral Science in the Wild
Nina Mazar
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A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better
Shane O'Mara
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Value in a Digital World : How to assess business models and measure value in a digital world
Francisco J. Lopez Lubian
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Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience
Constant Berkhout
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The Pricing Model Revolution : How Pricing Will Change the Way We Sell and Buy On and Offline
Danilo Zatta
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Brand Atlas : Branding Intelligence Made Visible
Alina Wheeler
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The Influencer Industry : The Quest for Authenticity on Social Media
Emily Hund
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
William Cohen
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Platform Strategies : A Guidebook for Entrepreneurs in the Platform Economy
Paul Belleflamme
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo
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The elea Way : A Learning Journey Toward Sustainable Impact
Vanina Farber
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Positioning for Advantage : Techniques and Strategies to Grow Brand Value
Professor Kimberly A. Whitler
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Artificial Intelligence for Marketing : Practical Applications
Jim Sterne
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The AI Marketing Canvas : A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing
Raj Venkatesan
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Profit and Prejudice : The Luddites of the Fourth Industrial Revolution
Paul Donovan
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Digital Marketing QuickStart Guide : The Simplified Beginner's Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing Your Business
Benjamin Sweeney
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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The Future of Shopping : 2nd edition
Jorg Snoeck
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Format: Book (Hardback)
