Consumer Culture Theory
Eric Arnould
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Add to BasketWinning Through Platforms : How to Succeed When Every Competitor Has One
Ted (Prophet, USA) Moser
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Top of Heart : How a new approach to business saved my life, and could save yours too
Grant Muller
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Philanthropy Revolution : How to Inspire Donors, Build Relationships and Make a Difference
Lisa Greer
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Add to BasketContemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Add to BasketSocial Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Add to BasketHow to Sell Anything Online : The Ultimate Marketing Playbook to Grow Your Online Business
Anaita Sarkar
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Digital Storytelling for Brands
Bridget Tombleson
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Add to BasketLead Boldly : How to Coach Others to Greatness
Hugh (Hugh Blane) Blane
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Small Business, Big Success : Proven Strategies to Beat the Odds and Grow a Great Business
Cynthia (Cynthia Kay) Kay
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Cold Email Manifesto : How to Contact Anyone, Make More Sales, and Take Your Company to the Next Level
Robert Indries
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Add to BasketThe Psychology Of Salesmanship
William Walker Atkinson
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The Usage Economy : Strategies for Growth, Smart Pricing, and Effective Technology Management
Adam Howatson
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Sales Funnel Mastery : Your Step-by-Step Blueprint to Launching Your Products and Services with Success
Astrid Sucipto
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The Road to Hell : How purposeful business leads to bad marketing and a worse world And how human creativity is the way out
Nick Asbury
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Startup Stories : Founder Experiences Building Tech Companies for All While Elevating Diverse Communities
Christopher C. King
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Social Media for Progressive Public Relations
Outi (Jyvaskyla University School of Business and Economics, Niininen
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Personal Branding in the Knowledge Economy : The Inter-relationship between Corporate and Employee Brands
Wioleta Kucharska
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The Impact of Corporate Social Responsibility : Corporate Activities, the Environment and Society
Robert Kudlak
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Affect in Organization and Management
Carolyn Hunter
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Strategic Communication in a Global Crisis : National and International Responses to the COVID-19 Pandemic
Ralph (Leeds Beckett University, UK.) Tench
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Add to BasketPartnership and Transformation : The Promise of Multi-stakeholder Collaboration in Context
Leda Stott
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