Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Add to BasketThe Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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Add to BasketThe Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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The Unpublished David Ogilvy
David Ogilvy
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Add to BasketMy Life in Advertising and Scientific Advertising
Claude Hopkins
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Add to BasketThe Language of Advertising : Written Texts
Angela (Formerly at York St. John University, UK) Goddard
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Add to BasketMadison Avenue Makeover : The transformation of Huge and the redefinition of the ad agency business
Michael Farmer
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Add to BasketTruth, Lies, and Advertising : The Art of Account Planning
Jon Steel
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Add to Basket20th Century Classic Cars
Phil Patton
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Ogilvy on Advertising
David Ogilvy
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Add to BasketBrandsplaining : Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham
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Add to BasketStorynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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The Attention Merchants : The Epic Struggle to Get Inside Our Heads
Tim (Atlantic Books) Wu
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Add to BasketOgilvy on Advertising in the Digital Age
Miles Young
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Words that Sell, Revised and Expanded Edition
Richard Bayan
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Add to Basket100 Posters That Changed The World
Colin T. Salter
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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Maslen Andy
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Add to BasketAll-American Ads of the 80s
Steven Heller
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No Logo
Naomi Klein
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Add to BasketPositioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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All-American Ads of the 60s
Steven Heller
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All-American Ads of the 90s
Steven Heller
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