Consumer Behavior : Global Shifts & Local Effects
Rajagopal
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Systems Thinking and Process Dynamics for Marketing Systems : Technologies and Applications for Decision Management
Rajagopal
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Challenge-Based Learning, Research, and Innovation : Leveraging Industry, Government, and Society
Arturo Molina
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Business Dynamics in North America : Analysis of Spatial and Temporal Trade Patterns
Rajagopal
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Contemporary Marketing Strategy : Analyzing Consumer Behavior to Drive Managerial Decision Making
Rajagopal
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Competitive Branding Strategies : Managing Performance in Emerging Markets
Rajagopal
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Transgenerational Marketing : Evolution, Expansion, and Experience
Rajagopal
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Sustainable Businesses in Developing Economies : Socio-Economic and Governance Perspectives
Rajagopal
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Crowd-Based Business Models : Using Collective Intelligence for Market Competitiveness
Rajagopal
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