Behavioral Science in the Wild
Nina Mazar
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The Essentials of Contemporary Marketing
Mo Willan
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A Brain for Business - A Brain for Life : How insights from behavioural and brain science can change business and business practice for the better
Shane O'Mara
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Value in a Digital World : How to assess business models and measure value in a digital world
Francisco J. Lopez Lubian
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Assortment and Merchandising Strategy : Building a Retail Plan to Improve Shopper Experience
Constant Berkhout
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The Pricing and Revenue Management of Services : A Strategic Approach
Irene C.L. Ng
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The Pricing Model Revolution : How Pricing Will Change the Way We Sell and Buy On and Offline
Danilo Zatta
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The Circular Economy : A User's Guide
Walter R Stahel
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Social Media for Fashion Marketing : Storytelling in a Digital World
Wendy K. Bendoni
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Brand Atlas : Branding Intelligence Made Visible
Alina Wheeler
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The Influencer Industry : The Quest for Authenticity on Social Media
Emily Hund
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Making Sustainability Work : Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts
Marc J. Epstein
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Platform Strategy : How to Unlock the Power of Communities and Networks to Grow Your Business
Laure Claire Reillier
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Competitive Identity : The New Brand Management for Nations, Cities and Regions
Simon Anholt
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Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
William Cohen
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo
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The DNA of Customer Experience : How Emotions Drive Value
C. Shaw
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Places : Identity, Image and Reputation
Simon Anholt
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How to Brand Nations, Cities and Destinations : A Planning Book for Place Branding
T. Moilanen
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Platform Strategies : A Guidebook for Entrepreneurs in the Platform Economy
Paul Belleflamme
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